If you’ve ever watched a video on YouTube or another video streaming site, there’s a good chance you’ve stumbled across one that looked like a cartoon. These are called animated videos, and they are an excellent way to visually tell a story in less than five minutes. They are also beneficial for businesses trying to advertise their brand or products. Animated videos are especially useful if you want to show your target market something that can’t be explained in words alone. Our attention spans have gotten much shorter over the years thanks to social media and other fast-paced digital content. As such, it’s important to keep your audience engaged when advertising your business with any kind of visual media. An animated video is just the right option for this purpose. Here is everything you need to know about using animated videos for your business:
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What Are Animated Videos?
Animated videos are short videos that are created using computer-generated imagery, or CGI. They are often used in advertisements and marketing campaigns, and they also appear on television shows and films. Animated videos are similar to motion graphics, except they don’t use live footage or photographs. They are created using a variety of computer software and a process called “keyframing,” which is when the artist creates a “storyboard” of each frame of the video. While most of us are familiar with animated films like “Finding Nemo” or “The Lion King,” CGI is increasingly being used for other types of media. For example, you can find short television commercials that are entirely animated, or you can find humorous GIFs on social media that are created using animation software. CGI is also being used for visual effects in live-action films.
Why Should A Business Use Animated Videos?
There are several reasons why a business should use animated videos to advertise its brand or products. First of all, they are engaging. If you want to keep your audience interested in your message, then a video is a great way to go. CGI videos are also a great way to tell a story that can’t be told with just words alone. For example, if you sell products for kids, then you might want to create a video that explains how your product could be used in imaginative play scenarios. In addition, animated videos are easy to understand and are accessible to people of all ages. They are also relatively inexpensive to produce. This makes them a great option for businesses of all sizes, since they don’t require a large investment in time or money.
3 Reasons Why An Animated Video Is Beneficial For Your Business
- Visual Appeal
- Animated videos have a certain visual appeal that is hard to come by with other types of visual media. They are particularly good at creating an emotional connection between the viewer and the brand being advertised. This is important for brands looking to increase customer loyalty.
- Improved Brand Recognition
- Animated videos are often used as part of a brand’s larger marketing campaign. This means that your target market will see your animated video multiple times, which makes it easier for the viewer to remember your brand.
- Easy To Produce
- The process of creating an animated video is fairly straightforward, and it’s not as time-consuming as shooting a live-action video. This means that it’s easier for a small business to produce high-quality animated video content than it is for them to create a live-action commercial.
How Can An Animated Video Benefit Your Business?
As we’ve already discussed, there are many benefits to creating an animated video for your business. In addition to the reasons listed above, animated videos are also cost-effective to produce. This is particularly helpful for small businesses that don’t have a large budget to spend on advertising. You can also create an animated video at any time of year, which is not the case with live-action commercials, since they are often shot during a specific season. This can be helpful if you want to promote your business during special events like Christmas or Halloween. Another important benefit of using animated videos for your business is that they allow you to be creative and get your brand’s message across in a fun, unique way. Live-action commercials can get boring after a while, but animated commercials are always different.
2 More Reasons To Use Animated Videos For Your Business
- Reach A Global Audience
- Animated videos are common in countries around the world, and many of them are available in multiple languages. This makes animated videos an excellent option for businesses that want to reach a global audience.
- Easy To Edit And Modify
- If you create an animated video with a voiceover, you can easily edit the video to add or remove the voiceover at any time. This means that you can easily modify the video and change the script if you ever need to.
Reach A Global Audience
Animated videos are common in countries around the world, and many of them are available in multiple languages. This makes animated videos an excellent option for businesses that want to reach a global audience.
Easy To Edit And Modify
If you create an animated video with a voiceover, you can easily edit the video to add or remove the voiceover at any time. This means that you can easily modify the video and change the script if you ever need to
Animated videos are an excellent way to visually tell a story in less than five minutes. They are also beneficial for businesses trying to advertise their brand or products. Animated videos are especially useful if you want to show your target market something that can’t be explained in words alone. The benefits of using animated videos include visual appeal and improved brand recognition. They are a great way to engage an audience, tell a story, and be creative with your message.