A short history of video marketing
Video marketing entered the mainstream around 2010 and it wasn’t until about four years later that it became truly accessible for those on smaller budgets. Today, video marketing is accessible to all businesses thanks to two major developments: The rise of online tools like Biteable, the world’s simplest video maker, and the evolution of social media.
In the past, cost was one of the main things that prevented access to video marketing. Today, it’s possible to make a studio-quality video online in under 15 minutes, without creative skills or a large budget. Feel free to try it for yourself with a Biteable template.
The other major factor which has fueled the rise of video marketing is demand on social media. Social media platforms have discovered that video drives far more engagement than text and image-based posts. We found the same thing in a recent experiment.
We tested a video ad against a text ad on Facebook and found that the video got 480% more clicks, was 497% cheaper per click, and cost 280% less per lead.
